UGC that sells. Without the headache.
We match your brand with creators who fit your product, write the scripts, review every video before delivery and hand over everything ready for TikTok, Reels and ads. You send the brief, we take care of the rest.
- Hand-picked creators instead of a platform lottery
- Every video reviewed by us before you see it
- Usage rights for ads included
- Testimonial
- Unboxing
- Problem & solution
- Before & after
- Tutorial
- POV
- Street interview
- Hook variants
- Green screen
- Product demo
- Day in my life
- Reaction
- Testimonial
- Unboxing
- Problem & solution
- Before & after
- Tutorial
- POV
- Street interview
- Hook variants
- Green screen
- Product demo
- Day in my life
- Reaction
The problem
Running UGC yourself costs more nerves than expected
Finding creators, briefing them, chasing them, reviewing videos, sorting out rights. Flip the switch and see how much of that stays with you.
- Headache
Finding creators
Hours on platforms and in DMs until you find someone who fits the brand and actually delivers.
- Headache
Briefing
The brief gets skimmed. The video shows everything except the message it was about.
- Headache
Quality
Bad lighting, noisy audio, the product barely visible. Then the argument about a reshoot.
- Headache
Usage rights
Can the video run in ads? For how long, on which channels? Usually nobody wrote it down.
- Headache
Performance
Now you have videos, but nobody knows which opening works and which one burns money.
- Headache
Deadlines
Creators go quiet, deadlines slip, the launch waits.
Process
From brief to finished video in five steps
You are needed twice: for the brief and to pick the creators. We handle everything else.
- 1You30 minutes
Briefing call
Product, audience, channels, goals. We clarify what the videos need to achieve and where they will run.
- 2You2 to 4 days
Creator match
We put together a shortlist from our network with profiles and work samples. You choose who gets your product.
- 3Us2 to 3 days
Scripts and hooks
We write the scripts with several openings per video, tailored to platform and funnel stage. You approve with one click.
- 4Us1 to 2 weeks
Shoot and quality check
The creators shoot with your product. We check every video against our checklist and request reshoots until it lands.
- 5UsDone
Delivery
Edited, subtitled and in every format. Plus the raw footage and the usage rights in writing.
Creator match
The right voice for every product
Pick your category and see which creator types we typically suggest. You get the real shortlist after the brief, with profiles and work samples.
Your category
- Beauty & skincare
The skincare nerd
Explains ingredients so they make sense. Close-ups, calm voice.
Strong at
TutorialProduct demo - Beauty & skincare
The honest tester
Tests for weeks and says what she thinks. That is exactly why people believe her.
Strong at
Before & afterTestimonial - Beauty & skincare
The grooming guy
Morning routine in 30 seconds, dry humour, men’s care without clichés.
Strong at
RoutinePOV
Example creator types for orientation, not real profiles.
Quality control
No video leaves us unchecked
Before you see a video, it goes through our checklist. If it misses a point, it gets reworked or reshot at no extra cost.
- 1
Two pairs of eyes
Every video is checked first by the person who wrote the script, then by someone who runs the ads.
- 2
Reshoots included
If a video misses the checklist, we reshoot. That is our risk, not yours.
- 3
One feedback round for you
After our approval you get a round of revisions. Most of the time you will not need it.
- The hook lands in the first two seconds
- The product is clearly visible and used correctly
- Lighting, sound and focus are right
- Message and brand guidelines respected
- No risky claims such as health promises
- Subtitles are in sync and error-free
- All formats exported: 9:16, 4:5 and 1:1
- Several hook variants delivered for testing
Why Mearchy
A performance agency, not a marketplace
We manage ad budgets for D2C brands every month and see daily which creatives sell and which only look good. That knowledge goes into every script.
We know what performs
Hook, length, structure: we decide on data from real campaigns, not gut feeling.
Hand-picked network
We work with creators whose work we know. Reliability counts as much as talent.
One contact
No ticket system, no platform. One person who knows your project and is reachable.
Rights without small print
Term, channels and paid usage are fixed up front. Whitelisting via the creators’ accounts on request.
| Three routes to UGC compared | UGC platform | Creators directly | Mearchy UGC |
|---|---|---|---|
| Choosing creators | Browse yourself | Search and reach out yourself | Curated shortlist |
| Scripts and hooks | Write them yourself | Write them yourself | By us, based on ad data |
| Quality control | Check yourself | Check yourself | By us, before delivery |
| Reshoots | Depends on the creator | Up for negotiation | Included |
| Usage rights | Depends on the plan | Negotiate one by one | Clearly agreed, paid included |
| Your effort | High | Very high | Brief and selection |
D2C brands whose ads we run
Packages
Start, test, scale
Fixed packages with a clear scope. You get the price as a fixed quote after the briefing call, with no hidden extras.
01
Test
For your first go at UGC
- 4 videos from 2 creators
- 3 hooks per video
- Scripts and quality check
- Formats 9:16, 4:5 and 1:1
- Usage rights for ads included
02
Growth
For brands that test ads systematically
- 10 videos from 4 to 5 creators
- 3 hooks per video
- Raw footage for your own edits
- Creative analysis once the videos run in ads
- Usage rights for ads included
03
Always-on
Fresh creatives every month
- New videos every month
- A fixed creator pool for your brand
- Hook tests and iteration based on data
- Optional ad management by Mearchy
- Cancel monthly after three months
For creators
You are a UGC creator?
We are always looking for creators who deliver reliably and enjoy writing a good hook. Clear briefs, fair pay, invoices paid on time. Send us your portfolio.
Apply as a creatorFAQ
Frequently asked questions about UGC
What is UGC in the first place?
UGC stands for user generated content: videos that look like they come from real customers, shot by creators on a phone. They feel personal rather than promotional, which is why they often outperform classic ads on TikTok, Instagram and paid social.
What does UGC with Mearchy cost?
It depends on the number of videos, creators and usage rights. After the briefing call you get a fixed price for the whole package, including scripts, quality check and reshoots. Nothing gets added on top.
How long until the first videos?
Usually three to four weeks from brief to delivery. Most of that is shipping the product and the shoot. If you are in a hurry, tell us in the brief and we plan with creators who can start at short notice.
Can I choose the creators myself?
Yes. You get a shortlist with profiles and work samples and decide who gets your product. If someone does not fit, they are out and we suggest someone else.
What if I do not like a video?
Before you see a video it has already passed our quality check. After that you get one feedback round. If a video still does not match the brief, we reshoot it at no extra cost.
Who owns the rights to the videos?
Usage rights are agreed in writing up front: channels, term and whether the videos may run in paid ads. Use in ads is included in our packages. Longer terms or whitelisting can be added on request.
Do we need to ship products?
Yes, the creators need the real product in their hands. You ship directly to the creators or in one batch to us and we pass it on. For digital products, an account is enough.
Do you also run the videos as ads?
If you want us to, yes. Mearchy manages Google Ads, YouTube and Demand Gen, and we analyse which hooks work in your campaigns. The videos are yours though, and you can use them just as well with your own team or another agency.
Enquiry
Let’s plan your first videos
Tell us briefly about your brand and your product. We will get back to you with times for a short briefing call.
What happens after you submit
- 1We get back to you within 24 hours.
- 2In the briefing call we cover product, audience, channels and scope. 30 minutes, no obligation.
- 3You get a fixed price and a first shortlist of matching creators.