Jewellery sells through moments.
Valentine's Day, Mother's Day, Christmas, the one post that suddenly takes off. We make sure your ads are ready for exactly those moments: with a feed that serves every variant cleanly, creatives that show jewellery on people, and steering for contribution margin.
- Google Shopping with a clean variant feed
- Meta Ads with try-on and UGC creatives
- Season planning from Valentine's Day to Christmas
From our work with PURELEI+97 %revenue in the international marketsFree audit for your jewellery brand
FreeWe look at your account, feed and creatives and tell you honestly where the biggest levers are.
Reply within 24 hours
What makes jewellery different
Four things jewellery campaigns fail on
Jewellery is not like other products. Sharp seasonal peaks, lots of variants and a purchase decision made through images.
Seasonal peaks
A large share of annual revenue falls into a few weeks. Planning budget and creatives at the last minute means paying the highest click prices.
Variants in the feed
Gold, silver, rose gold, chain length, engraving. Every variant needs clean titles, images and attributes, or Google shows the wrong product.
Bought through images
Jewellery is bought on people, not on a white background. Try-ons and real wearers show size and effect better than any packshot.
Discounts eat margin
Many bestsellers have thin margins, and every promotion squeezes them further. We steer so discounts bring new customers, not just revenue.
The jewellery year
Plan in September, win in December
This is what demand typically looks like in jewellery retail. Click a month to see what we do for you then.
Dec
Christmas
What we do then
Keep delivery deadlines in view, put budget where delivery is still on time.
What we do for jewellery brands
Every channel with what jewellery needs
The same channels as everywhere, but set up for the variants, seasons and imagery of jewellery.
Case study
PURELEI: nearly double revenue in international markets
Six markets and an account that counted every order several times. After twelve months of Google Ads with us:
+97 %
revenue in the international markets
+44 %
ROAS across all international markets
−6 pp
cost of sale, international
Revenue per market, change year on year
- Austria+118 %
- Switzerland+90 %
- France+131 %
- Italy+109 %
- Benelux−21 %
- Germanystable
Germany is not directly comparable because tracking was rebuilt.
What we did
- 1Deduplicated the conversion setup: one single primary purchase conversion, everything else secondary. Only after that was any reliable statement possible.
- 2Assessed every market on its own and steered it against its own cost of sale target instead of one shared account goal.
- 3Pulled budget out of Germany, where it no longer bought additional demand, and moved it into the markets with headroom.
- 4Rebuilt France instead of switching it off: feed, campaign structure and bidding targets from the ground up.
D2C brands growing with us
FAQ
Frequently asked questions from jewellery brands
Do you only work with jewellery brands?
No, we work with D2C brands from different industries. Jewellery and accessories are among the areas where we have a lot of experience, including PURELEI across six markets.
When should we start planning for Christmas?
In September at the latest. That leaves time to shoot new creatives, prepare the feed and set targets for Black Friday and Christmas.
Is Google Shopping worth it for jewellery?
Yes, if the feed is right. Someone searching for "silver necklace with engraving" wants to buy. What matters are clean titles, good images and steering that favours high-margin products.
Do we need UGC for jewellery?
Not necessarily, but it helps. Jewellery is bought on people. Try-on videos and real wearers show size, shine and effect better than a packshot. Through Mearchy UGC you get matching creators with scripts.
What does working together cost?
A fixed monthly fee based on scope and channels, not a percentage of ad spend. We give you the exact price after the free audit.
Contact
Give us 30 minutes inside your account.
No pitch deck, no five-meeting sales process. We look at your campaign structure and tell you where we see margin on the table. If it fits, we talk about working together.
- An honest assessment within 24 hours
- No sales pitch, no slide deck
- Account, data and documentation stay with you
What happens after you send it
- 1We get back to you within 24 hours.
- 2You give us read access to Google Ads and Merchant Center. Read only, nothing changed.
- 3Within five working days you get the audit in writing: the three biggest levers, what they can bring per month and a clear answer on whether a rebuild is worth it.
- 4The document is yours, even if you implement it without us. If you want, we walk through it together in 30 minutes.
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