About
We measure ourselves by what is left over.
Mearchy is a performance team for D2C brands and online shops. Google Ads, Meta Ads, UGC and product feeds from one team, steered on a single number: contribution margin at the end of the month.
Certified Google PartnerFounder-led- €1.5M+
- Google Ads spend per month
- 4
- channels from one team
- +180%
- ROAS for buah in the Netherlands
- 2024
- founded in Düsseldorf
01 Why we exist
Pretty reports, shrinking margin.
Mearchy started in 2024 because we kept seeing the same thing: dashboards full of green arrows while less and less was left at the end of the month. ROAS up, returns forgotten, brand traffic booked as success.
So we set it up differently. Tracking first, then the feed, then the structure, then the budget. Every campaign gets contribution margin as its goal, not revenue. That order is not up for negotiation.
The Google Ads agency has since grown into a team for every channel that pays off for D2C. The standard has stayed the same.
A report that only shows revenue answers the wrong question.
02 What belongs to us
One team, four tools.
We built the tools we were missing elsewhere. Everything interlocks and works towards the same number.
03 Principles
What we hold to
- 01
Margin before revenue
We report contribution margin. Revenue is an intermediate figure, not a goal.
- 02
Open books
You see every change, every script and every assumption. Including the ones that did not work.
- 03
Few clients, but deep
We only take on as many accounts as we can truly understand. Anything beyond that costs depth.
- 04
Honest no
If we do not see a lever, or you simply do not need us, we say so in the first call.
- 05
Everything stays yours
Account, data and documentation belong to you. If you leave, you do not start from zero.
- 06
One goal for every channel
Google, Meta and creatives work towards the same number instead of claiming each other’s wins.
04 Team
Specialists, not generalists
Every channel has its people. The founder stays involved with every client and holds it all together.
Moritz M. Müller
Founder
Founded Mearchy in 2024 and is responsible for strategy and quality across every channel. Involved with every client, from the audit through the rebuild to ongoing management.
Google Ads
Shopping, Performance Max, Search and YouTube. Account, structure and bids.
Meta Ads & creatives
Campaigns, creative testing and Conversions API.
UGC production
Creator selection, scripts, briefings and quality checks.
Data & feeds
Tracking, server-side tagging, feeds and reporting.
Founded
2024
Based in
Düsseldorf
Channels
Google, Meta, UGC, feeds
For
D2C brands & online shops
How we work with you
We work like part of your team, not like a vendor.
No ticket queue, no waiting, no rotating contacts. This is what day-to-day with us looks like.
One fixed point of contact
One person holds your account together, from audit to scaling, and brings in the specialists for each channel. No handover after kickoff, no junior just executing.
Direct line via Slack
We work in a shared Slack channel and are reachable there at any time. Questions, approvals and quick alignments happen directly, without email ping-pong.
Weekly or biweekly calls
A fixed slot in the calendar where we go through numbers, decisions and next steps. You pick the cadence that fits your team.
Integrated into your team
We plug into your existing workflows: shop team, marketing, leadership. With access to your tools and in your meetings when it matters.
Contact
Give us 30 minutes inside your account.
No pitch deck, no five-meeting sales process. We look at your campaign structure and tell you where we see margin on the table. If it fits, we talk about working together.
- An honest assessment within 24 hours
- No sales pitch, no slide deck
- Account, data and documentation stay with you
What happens after you send it
- 1We get back to you within 24 hours.
- 2You give us read access to Google Ads and Merchant Center. Read only, nothing changed.
- 3Within five working days you get the audit in writing: the three biggest levers, what they can bring per month and a clear answer on whether a rebuild is worth it.
- 4The document is yours, even if you implement it without us. If you want, we walk through it together in 30 minutes.
No obligation · Confidential · Reply within 24 hours