The same Shopping ads. Up to 20% more clicks for the same budget.
Every Shopping ad runs through a Comparison Shopping Service. The default is Google's own. Through ours the same ads run in the same placements, only at lower click prices. We set up the switch and manage it.
- Identical ads in identical placements
- Campaigns, structure and history stay untouched
- Switch without downtime, usually within 14 days
We review your account and send you a concrete calculation for your budget.
The mechanism
Two routes to the same ad
The difference is not created inside the campaign but one level above: at the service through which your products enter the auction. Nothing changes about the result on screen.
Default
With us
Product image, title, price, merchant name and placement stay identical. The exact advantage depends on competition and assortment.
Calculator
What the switch is worth at your budget
Move the slider to your monthly Shopping budget.
Saving per month at the same number of clicks
€7,980
Projected over a year: €95,761
Saving after deducting the €19.90 net monthly fee.
Rough calculation, not a promise. We run it with your real numbers before anyone signs anything.
Pricing
What the switch costs
One price, no tiers, no percentage of ad spend. Whatever you save on click prices stays with you.
| Included | Google ShoppingDefault | Mearchy CSSRecommended |
|---|---|---|
| The same ads in the same placements | included | included |
| Campaigns, structure and history stay untouched | included | included |
| Merchant Center stays yours | included | included |
| Lower click prices for the same placement | not included | included |
| We handle setup and the switch | not included | included |
| Click price analysis before and after the switch | not included | included |
| Price | No separate fee | €19.90net per month |
No setup fee, no minimum term, cancellable monthly.
Request the switchTo be clear
What changes and what does not
- Your ads, images, prices and product titles
- The placements you appear in
- Campaign structure, bidding strategies and learning phases
- Conversion tracking and reporting
- Your Google Ads account and your Merchant Center
- The service through which your products are submitted
- The click price you pay for the same placement
- One extra line on the invoice: the CSS fee
Process
From first call to switch
No rebuild, no standstill. Campaigns keep running throughout the switch.
- 12 days
Review
We look at Merchant Center, assortment and Shopping budget and calculate the advantage for your account.
- 22 days
Setup
We create your access inside our CSS and register your product data. You do not have to rebuild anything.
- 31 day
Switch
Products are submitted through our CSS. Running campaigns stay active, there is no interruption.
- 44 weeks
Verification
We compare click prices and visibility before and after the switch and show you the effect in numbers.
FAQ
What stores want to know first
Is this officially allowed?
Yes. Following the European Commission's 2017 antitrust decision, Google has to open Shopping ad placements to other Comparison Shopping Services on the same terms as its own service. The CSS programme is Google's official implementation of that.
What happens to my Merchant Center?
It stays yours. For Shopping ads it is assigned to our Comparison Shopping Service, and you keep full access to product data, feeds and settings. The assignment can be removed again at any time.
Will my ads look different?
No. Image, title, price and merchant name stay identical, as do the placements in Search, the Shopping tab and the Display network. Nothing visible changes for your customers.
Do I lose my campaign history?
No. The switch happens at Merchant Center level, not at campaign level. Structure, bidding strategies and learned data are preserved, there is no new learning phase.
Which countries does this work in?
The European Economic Area, Switzerland and the United Kingdom. Nothing changes for markets outside that region, Shopping continues to run through Google Shopping there.
What does it cost?
A fixed monthly fee based on budget size, not a percentage of ad spend. We name the number after the review, before you decide, and show you what is left after deducting it. If the switch is not worth it for you, we say so.
Can I switch back?
At any time. You can even use several Comparison Shopping Services in parallel. We do not lock you into the switch, because we do not have to.
Contact
Give us 30 minutes inside your account.
No pitch deck, no five-meeting sales process. We look at your campaign structure and tell you where we see margin on the table. If it fits, we talk about working together.
- An honest assessment within 24 hours
- No sales pitch, no slide deck
- Account, data and documentation stay with you
What happens after you send it
- 1We get back to you within 24 hours.
- 2You give us read access to Google Ads and Merchant Center. Read only, nothing changed.
- 3You get a written assessment with the biggest levers, and we walk through it together in 30 minutes if you want.
No obligation · Confidential · Reply within 24 hours