Beauty sells through trust.
With make-up, skincare and beauty tools, nobody buys blind. Customers want to see how a product looks on real skin, how it feels and whether it delivers what it promises. We build campaigns that show exactly that: with UGC and tutorials, a clean feed for shades and sets, and steering for contribution margin instead of discount wars.
- UGC and tutorials on real skin
- Feed with clean shades, sets and refills
- Customer value and margin instead of discount wars
Beauty brand working with usJACKS Beauty LineVegan make-up and skincare brand from BerlinFree audit for your beauty brand
FreeWe look at your account, feed and creatives and tell you honestly where the biggest levers are.
Reply within 24 hours
What makes beauty different
Four things beauty campaigns fail on
Nobody can try products online. So images, shades and trust decide, and the advertising rules are tighter than many think.
Buying without trying
Without swatches, tutorials and real skin, the uncertainty stays, and with it abandoned carts or returns.
Shades and variants
Foundation in many tones, lipstick in twelve colours, sets and refills. Every variant needs clean feed data, or customers see the wrong colour.
Rules for efficacy claims
Claims about skin and effects are tightly regulated. Creatives have to convince without promises Google or Meta reject.
Discount wars
The industry lives on codes and promotions. Matching every discount grows revenue and loses margin.
The beauty year
Q4 starts in October
This is what demand typically looks like for beauty and cosmetics. Click a month to see what we do for you then.
Dec
Christmas
What we do then
Gift sets and vouchers up front, keep delivery deadlines in view.
What we do for beauty brands
Every channel with what beauty needs
The same channels as everywhere, but with creatives that show results and a feed that knows every shade.
Results
How we work, and what comes out of it
The same way of working in other D2C industries: data first, then structure, then budget.
D2C brands growing with us
FAQ
Frequently asked questions from beauty brands
Do you work with beauty brands?
Yes, including JACKS beauty line. We also work with D2C brands in jewellery, food and other industries. What makes beauty different are shades in the feed, tight rules on efficacy claims and the role of UGC.
Do we need UGC for beauty?
In most cases, yes. Customers want to see a product on real skin before they buy. Through Mearchy UGC you get creators who fit your audience, with scripts and quality checks.
How do you handle advertising rules for cosmetics?
We word claims about skin and effects so they comply with Google's and Meta's policies and agree borderline cases with you. It does not replace legal advice, but it prevents most rejections.
Is Google Shopping worth it for beauty?
Yes, especially for searches by brand, product and shade. What matters is a feed where every colour and size is maintained cleanly, and steering that does not favour low-margin bestsellers.
What does working together cost?
A fixed monthly fee based on scope and channels, not a percentage of ad spend. We give you the exact price after the free audit.
Contact
Give us 30 minutes inside your account.
No pitch deck, no five-meeting sales process. We look at your campaign structure and tell you where we see margin on the table. If it fits, we talk about working together.
- An honest assessment within 24 hours
- No sales pitch, no slide deck
- Account, data and documentation stay with you
What happens after you send it
- 1We get back to you within 24 hours.
- 2You give us read access to Google Ads and Merchant Center. Read only, nothing changed.
- 3Within five working days you get the audit in writing: the three biggest levers, what they can bring per month and a clear answer on whether a rebuild is worth it.
- 4The document is yours, even if you implement it without us. If you want, we walk through it together in 30 minutes.
No obligation · Confidential · Reply within 24 hours