Looking for a Google Ads freelancer? One specialist who runs your account personally.
Whoever looks for a Google Ads freelancer does not want agency layers, but the person who works inside the account. That is exactly what you get at Mearchy: one dedicated specialist for D2C and e-commerce, a direct line, a fixed fee. Plus the structure a solo operator often lacks.
- A direct line to the person building your campaigns
- Fixed monthly fee instead of hourly rates or a share of the budget
- Everything documented in your account, nothing hangs on one calendar
A written assessment of account, feed and tracking: the biggest levers, what they can bring and whether a rebuild is worth it.
Brands scaling with us
Freelancer or agency
What a Google Ads freelancer does better, and where it gets tight
Choosing a freelancer is usually well reasoned. It just has two sides, and both belong on the table before you sign.
What speaks for a freelancer
- You talk to the person doing the work, not to an account manager.
- No costs for project management, sales and office that an agency has to price in.
- Fast decisions, short paths, no ticket system.
- Often deeper in one channel than a full-service agency covering five.
Where many freelancers get tight
- One calendar: holiday, illness or a bigger client shifts your project.
- The knowledge lives in one head, rarely documented in the account. When they leave, it is gone.
- A capacity limit as soon as feed, tracking and campaigns are due at the same time.
- Hourly rates reward time, not results.
How we work
Like a freelancer, just without the gaps.
Mearchy is built so that you keep the advantages of a freelancer without carrying the risks.
One dedicated person per account
From audit to scaling, the same person runs your account. No handover after the kickoff, no junior who only executes, no meeting where someone reads out a report.
Fixed monthly fee
No hourly rate, no percentage of ad spend. You know the cost upfront, and we do not earn from you spending more.
Documented in your account
Every change with date and reasoning, strategy and roadmap as a document. If someone is out, any professional can continue without a handover. When we part, everything stays with you.
Depth instead of breadth
Only Google, but down to product feed, Merchant Center and server-side tracking. That is the depth a single freelancer rarely has and a full-service agency almost never.
Who runs your account
Moritz M. Müller
Founder
Founded Mearchy in 2024 and runs the accounts personally, from the audit through the rebuild to ongoing management. First and only point of contact throughout.
Cost
What a Google Ads freelancer costs
Four billing models are common. The ranges come from proposals stores show us in first calls and from public profiles. They say nothing about our fee.
| Model | Typical range | What it means for you |
|---|---|---|
| Hourly rate | 80 to 150 euros per hour | Transparent, but the bill grows with time, not with results. A proper rebuild quickly takes 40 to 60 hours. |
| Day rate | 700 to 1,200 euros per day | Common for defined projects like an audit or setup. Rarely sensible for ongoing management. |
| Monthly retainer | 1,000 to 4,000 euros per month | Predictable. What matters is what concretely happens each month, otherwise you pay for availability. |
| Share of budget | 10 to 15% of media spend | More budget means more fee, regardless of whether the extra euro still earns margin. |
Typical market ranges in the DACH region for experienced Google Ads freelancers. Not a statement about our own fee.
Our model
Fixed monthly fee based on account size, three months term, monthly notice after that. We name the range in the first conversation, not after three rounds. And we weigh the fee against additional contribution margin, not revenue.
Selection
How to recognise a good Google Ads freelancer
Seven questions for the first conversation. Whoever answers them clearly can run your account. Whoever dodges, probably not.
We answer all seven in the first call. Including the last one.
- 1
Do they ask about cost of goods and return rate, or only about the target ROAS?
- 2
Can they explain how much of your revenue comes from brand searches, and what that means for ROAS?
- 3
Do they work in the product feed and Merchant Center, or only in the ads account?
- 4
Do they know what Consent Mode v2 does to Smart Bidding?
- 5
Do they document changes so that someone else could continue?
- 6
Does the account belong to you, with full access, even after the collaboration ends?
- 7
Do they also tell you when you do not need them?
Services
What we take on for you
Everything that counts in Google Ads for online stores. Nothing else.
The process
From audit to a growth system
Four phases, clear ownership, no surprises on the invoice.
Audit
We go through your account, product feed, Merchant Center and tracking in detail. You get an honest assessment, including when it says you do not need us right now.
Strategy
Targets, contribution margin model, account structure and a prioritised 90-day roadmap. Before the first click, everyone knows what we optimise for.
Rebuild
We rebuild instead of nudging: feed architecture, campaign structure, server-side tracking, asset production. All documented, all inside your account.
Scale
Weekly iteration, monthly review with you, budget shifted to wherever marginal contribution still holds up. Plus a dashboard you can read without us.
Results
From real accounts
Different starting points, the same way of working: fix the data first, then the structure, then the budget.
FAQ
Questions about Google Ads freelancers
What does a Google Ads freelancer cost?
Typical market rates are 80 to 150 euros per hour, 700 to 1,200 euros per day or monthly retainers between 1,000 and 4,000 euros, depending on experience and account size. What matters is not the rate but what concretely happens in the first 90 days. We work with a fixed monthly fee and name the range in the first conversation.
Google Ads freelancer or agency: which is better?
A freelancer if you want direct contact and depth in one channel. An agency if you need several channels coordinated. Mearchy sits in between: one dedicated person runs your account, but with documentation, tooling and cover a solo operator does not have. The full comparison with AI systems and full-service agencies is on our comparison page.
How do I find a good Google Ads freelancer?
Through the seven questions above. In addition: ask to see an account the person rebuilt and what was different before and after. Certificates say little, an explained rebuild says a lot. And notice whether they ask about your margin or only about your budget.
From which budget is a Google Ads freelancer worth it?
Below around 5,000 euros of monthly budget a one-off setup with training is usually enough. From around 15,000 euros ongoing management pays off, because feed, structure and tracking then move more than the fee costs. In between, a defined project makes sense: audit, rebuild, handover to your team.
What happens during holiday or illness?
Everything we do is documented in your account: every change with date and reasoning, strategy and roadmap as a document. Planned absences are announced in advance, Smart Bidding keeps running on your data. Another professional could continue without a handover. That is the difference to a freelancer whose knowledge lives in their head.
Do you also work by the hour or per project?
Per project, yes: audit, rebuild and handover to your team if you want to steer yourselves afterwards. By the hour, no, because an hourly rate rewards time instead of results. For ongoing management a fixed monthly fee applies, with a three-month term and monthly notice after that.
How fast can you start?
Reply within 24 hours, written audit within five working days after read access, rebuild from week four. Running campaigns stay untouched until then, so nothing drops.
Contact
Give us 30 minutes inside your account.
No pitch deck, no five-meeting sales process. We look at your campaign structure and tell you where we see margin on the table. If it fits, we talk about working together.
- An honest assessment within 24 hours
- No sales pitch, no slide deck
- Account, data and documentation stay with you
What happens after you send it
- 1We get back to you within 24 hours.
- 2You give us read access to Google Ads and Merchant Center. Read only, nothing changed.
- 3Within five working days you get the audit in writing: the three biggest levers, what they can bring per month and a clear answer on whether a rebuild is worth it.
- 4The document is yours, even if you implement it without us. If you want, we walk through it together in 30 minutes.
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