Meta Ads that pay off.
We plan, build and run your campaigns on Facebook and Instagram. With creatives from our own UGC production, clean tracking via the Conversions API and one goal that counts at the end of the month: contribution margin instead of pretty ROAS numbers.
- Creatives from our own UGC production
- Tracking with Pixel and Conversions API
- Managed for contribution margin, not ROAS
- Reels
- Stories
- Feed
- Advantage+ Shopping
- Catalogue ads
- UGC
- Carousel
- Partnership ads
- Retargeting
- Broad targeting
- Collection ads
- Video ads
- Reels
- Stories
- Feed
- Advantage+ Shopping
- Catalogue ads
- UGC
- Carousel
- Partnership ads
- Retargeting
- Broad targeting
- Collection ads
- Video ads
ROAS or contribution margin
A ROAS of 3 can mean a loss
ROAS tells you how much revenue comes in per ad euro. Whether anything is left over depends on your margin. Play with the sliders.
- Revenue from ads
- €30,000
- × 30 % = Gross profit
- €9,000
- minus ad budget
- − €10,000
Contribution margin
-€1,000
Burning moneySimplified calculation without fixed costs or agency fees. We run exactly this calculation with your real numbers.
Services
Everything your Meta Ads need
From account structure to creative. You do not get an off-the-shelf campaign setup but a system that gets better every week.
Strategy and account structure
A few clear campaigns instead of dozens of tiny ad sets. Advantage+ where it helps, manual control where it is needed.
Creative testing
New hooks and formats in testing every week. Winners get budget, losers are cut, based on fixed rules rather than gut feeling.
Tracking with Conversions API
Pixel and Conversions API properly connected, events deduplicated, match quality checked. Meta only learns as well as your data allows.
Reporting on contribution margin
We report contribution margin, new customers and blended ROAS across all channels, not just the ROAS Meta credits to itself.
Creative testing
Find winners, scale, repeat
Creatives are the biggest lever in Meta Ads. We test in fixed rounds so budget flows to whatever sells.
- 1
Round 1: test
Three hooks in three formats run on a small, equal budget.
- 2
Round 2: cut
Once there is enough data, we stop the weak variants.
- 3
Round 3: scale
The winners get the budget. They become the basis for the next round of hooks.
Schematic illustration.
Funnel
The right message for every stage
New customers, retargeting, existing customers: each stage needs its own creatives and its own target metric. Click through.
Win new customers
- Audience
- Broad targeting. Meta finds the buyers through the creative, not through narrow interests.
- Creatives
- UGC, problem and solution, strong hooks in the first two seconds.
- Target metric
- Cost per new customer and contribution margin of the first order
Tracking
Meta only learns as well as your data
The Pixel on its own no longer sees every purchase, browsers and iOS block too much. Without clean signals Meta optimises for the wrong people. That is why tracking comes before the first campaign.
- 1
Before launch
We check tracking before we move any budget. Otherwise you optimise for numbers that are wrong.
- 2
Server-side
The Conversions API sends purchases straight from the server to Meta, regardless of browser or ad blocker.
- 3
Checked against the shop
We regularly compare purchases in Meta with your shop backend so nobody is flattering the numbers.
- Meta Pixel on every relevant page
- Conversions API connected server-side
- Events deduplicated, nothing counted twice
- Advanced matching with hashed customer data
- Order value as a signal, optionally based on margin
- Product catalogue in sync with the shop
One team
Creatives, feed and channels in one team
Meta Ads work best when creatives, product data and the other channels work together. At Mearchy it all sits at one table.
Process
How we get started with you
Data first, then structure, then budget. In that order.
- 1Week 1
Audit and tracking check
We look into the account, check Pixel and Conversions API and work out your break-even values.
- 2Weeks 2 to 3
Structure and first creatives
A new account structure and a first test round with creatives from your library and from Mearchy UGC.
- 3From week 3
Launch and testing
The campaigns go live, creatives run in fixed test rounds.
- 4Ongoing
Scale and report
Budget to the winners, weekly optimisation and a monthly report on contribution margin.
FAQ
Frequently asked questions about Meta Ads
What does Meta Ads management with Mearchy cost?
We work with a fixed monthly fee based on account size and scope, not a percentage of ad spend. You get the exact price after the first conversation.
From what budget do Meta Ads make sense?
Meta needs enough conversions to learn. Meta itself suggests around 50 conversions per ad set per week as a guideline. Whether your budget gets you there is something we work out together in the first conversation, and we tell you openly if it is too early.
How quickly will we see results?
First test results come in after one to two weeks. An account usually becomes stable after a few weeks, once tracking is in place and the first creative rounds have been evaluated.
Do we need new creatives?
Not necessarily. We start with what you have and add where it matters. New videos can come from Mearchy UGC, our own creator production.
What is the Conversions API and do we need it?
The Conversions API sends purchases straight from your server to Meta instead of relying only on the Pixel in the browser. Because browsers, iOS and ad blockers swallow many Pixel signals, we set up both together and make sure nothing is counted twice.
Do you use Advantage+?
Yes, where it fits. Advantage+ shopping campaigns often work well but need clean signals and enough strong creatives. We decide per account and keep the structure as simple as possible.
Does the ad account stay ours?
Yes. The ad account and Business Manager stay yours, we work via partner access. Every change is traceable in the account, and you can revoke access at any time.
Do you manage Meta and Google together?
Happily. Mearchy comes from Google Ads. If both channels are with us, we steer them together and judge them on overall results rather than on the numbers each platform credits to itself.
Enquiry
Let's take a look at your Meta Ads
Tell us briefly about your shop and your Meta account. We will get back to you with a time for a first conversation.
What happens after you submit
- 1We get back to you within 24 hours.
- 2You give us read access to Ads Manager. Read only, nothing changed.
- 3We show you the biggest levers and tell you honestly whether working together makes sense.