Certified Google Partner
Our core, since day one
Google Ads that run on margin.
Not on revenue. Shopping, Performance Max, Search and YouTube for D2C brands and online shops, steered on contribution margin, with a clean feed and tracking Google can trust.
- Contribution margin as the goal, not revenue
- Account, feed and tracking from one team
- Everything stays in your account, documented
- €1.5M+
- Google Ads spend per month
- +180%
- ROAS for buah in the Netherlands
- 3 mo.
- minimum term, then monthly
Brands whose Google Ads we run
- JewelleryRead case →
+97 %revenue in the international marketsFood & snacksRead case →
+180 %ROAS in the NetherlandsInsurance
D2C
D2CD2C shopRead case →
+142 %revenue from Google AdsBeauty
GiftsJewelleryRead case →
+97 %revenue in the international marketsFood & snacksRead case →+180 %ROAS in the NetherlandsInsuranceD2CD2CD2C shopRead case →+142 %revenue from Google AdsBeautyGifts
01 Services
Six building blocks, one account.
Each block works on its own. They get really strong together, because feed, tracking and campaigns all work towards the same number.
02 The rebuild
What changes in your account.
This is what a typical account looks like when we open it in the audit. And this is how it looks when we are done. Switch between them.
Schematic: the most common finding from our audits, not a single client.
Google Ads
Optimised for Revenue (ROAS)
Performance Max
All products · incl. brand
Search
Brand and generic mixed
- GoalROAS on revenue, returns included
- Performance MaxOne campaign for everything, brand searches included
- FeedShop export with default titles
- TrackingBrowser pixel, gaps from consent
- ReportingRevenue dashboard and monthly slides
03 Results
Real accounts. Real numbers.
All three case studies are Google Ads projects. Relative figures, because absolute numbers belong to our clients.
04 Process
From audit to a growth system
Four phases, clear ownership, no surprises on the invoice.
- 01
Audit
2 weeksWe go through your account, product feed, Merchant Center and tracking in detail. You get an honest assessment, including when it says you do not need us right now.
- 02
Strategy
1 weekTargets, contribution margin model, account structure and a prioritised 90-day roadmap. Before the first click, everyone knows what we optimise for.
- 03
Rebuild
weeks 4 to 8We rebuild instead of nudging: feed architecture, campaign structure, server-side tracking, asset production. All documented, all inside your account.
- 04
Scale
ongoingWeekly iteration, monthly review with you, budget shifted to wherever marginal contribution still holds up. Plus a dashboard you can read without us.
What we deliberately do not do
For all of the above we are happy to recommend partners we work with regularly.
FAQ
What you want to know before the audit
What ad budget do we need for this to make sense?
Our model works from roughly €15,000 in monthly media spend. Below that we honestly recommend a one-off setup plus training instead of ongoing management. We are happy to advise on that too.
How do you price your work?
A fixed monthly retainer based on account size and complexity, optionally with a performance component tied to contribution margin. We deliberately do not take a percentage of ad spend. That would create the wrong incentive.
What is the minimum term?
Three months, because a rebuild plus one full learning cycle cannot produce reliable answers any faster. After that, monthly.
Do you also run Meta, TikTok or SEO?
Meta Ads yes, with creatives from our own UGC production. Plus Google with Search, Shopping, Performance Max, Demand Gen and YouTube. We do not do TikTok ads or SEO; for those we are glad to recommend partners we work with regularly.
Who owns the account and the data?
You do, always. We work inside your Google Ads account, your Merchant Center and your GA4 property. If we part ways, everything stays with you, documentation included.
How fast will we see results?
First structural effects typically within two to four weeks. Reliable statements about profitability after one full learning cycle of around eight weeks.
What is in the free audit?
A written assessment of account structure, feed and tracking with the three biggest levers and an estimate of what they can bring per month. Plus a clear statement on whether a rebuild is worth it or whether you are in good shape right now. The document is yours, whether or not we work together afterwards.
Will performance drop if we switch from our current agency?
Not if it is done properly. For the first three weeks we do not touch running campaigns, we only measure alongside. The rebuild then follows campaign by campaign, each with a comparison period. You only retire the old agency once the new setup is in place. The notice period runs in parallel to the audit.
What happens if your point of contact is unavailable?
Everything we do is documented in your account: every change with date and reasoning, strategy and roadmap as a document. Another professional could continue without a handover. Planned absences are announced in advance. And Smart Bidding keeps running on your data, not on our daily presence.
Free audit
We look into your account and tell you honestly what is in it.
No pitch deck and no sales process with five meetings. You get a written assessment that is yours, even if we do not work together afterwards.
What happens next
- 1You send us name, shop and budget.
- 2We get back within 24 hours and ask for read access.
- 3After five working days you have the audit in writing.