Insights
What we see inside accounts
No newsjacking every Google update. Only things we have tested ourselves.
- Search
Why 40% of your ROAS is just brand traffic
A high ROAS is often not proof of good work but of a strong brand. Here is how to separate the two cleanly.
6 min read
- Tracking
Contribution margin as conversion value: the switch in five steps
Smart Bidding optimises for whatever you send it. Send revenue and you get revenue, including the orders that earn nothing.
8 min read
- Performance Max
Segment Performance Max by margin, not by category
Categories are an order made for humans. The algorithm needs an order made for economics.
5 min read
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Give us 30 minutes inside your account.
No pitch deck, no five-meeting sales process. We look at your campaign structure and tell you where we see margin on the table. If it fits, we talk about working together.
- An honest assessment within 24 hours
- No sales pitch, no slide deck
- Account, data and documentation stay with you
What happens after you send it
- 1We get back to you within 24 hours.
- 2You give us read access to Google Ads and Merchant Center. Read only, nothing changed.
- 3You get a written assessment with the biggest levers, and we walk through it together in 30 minutes if you want.
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