What we see inside accounts
No newsjacking every Google update. Only things we have tested ourselves.
- Agency
What does a Google Ads agency really cost?
The price on the proposal is the smallest part of the bill. Three billing models, what each one triggers inside the agency, and how to weigh a fee against contribution margin instead of revenue.
7 min read
- Scaling
Scaling without burning margin: when more budget is the wrong answer
Every extra euro in Google Ads brings less than the one before it. The question is not whether your ROAS still looks good. The question is what the last thousand brought.
7 min read
- Tracking
Consent Mode v2: why your numbers are too low and what that does to Smart Bidding
Since cookie banners became mandatory, Google only sees part of your orders. The problem is not the reporting. The problem is that the algorithm optimises on that gap.
8 min read
- Shopping
Google Shopping feed: seven mistakes that cost you clicks every day
The feed decides which searches your products show up for at all. Yet in most stores it is an export nobody has touched since the setup.
7 min read
- Search
Why 40% of your ROAS is just brand traffic
A high ROAS is often not proof of good work but of a strong brand. How to separate the two cleanly, how much of it is truly incremental, and which test answers the question.
8 min read
- Tracking
Contribution margin as conversion value: the switch in five steps
Smart Bidding optimises on what you pass it. Pass revenue and you get revenue, even when it earns nothing. How to give Google the right number without choking the account.
9 min read
- Performance Max
Segment Performance Max by margin, not by category
Categories are an order for people. The algorithm needs an order by profitability. What a campaign structure looks like that sends budget to where it actually sticks.
7 min read
Contact
Give us 30 minutes inside your account.
No pitch deck, no five-meeting sales process. We look at your campaign structure and tell you where we see margin on the table. If it fits, we talk about working together.
- An honest assessment within 24 hours
- No sales pitch, no slide deck
- Account, data and documentation stay with you
What happens after you send it
- 1We get back to you within 24 hours.
- 2You give us read access to Google Ads and Merchant Center. Read only, nothing changed.
- 3Within five working days you get the audit in writing: the three biggest levers, what they can bring per month and a clear answer on whether a rebuild is worth it.
- 4The document is yours, even if you implement it without us. If you want, we walk through it together in 30 minutes.
No obligation · Confidential · Reply within 24 hours