Growth that gets reordered.
With snacks, drinks and supplements, it is not the first order that decides but the second, third and tenth. We win new customers at costs that pay off through repeat purchases, with creatives that make taste and everyday life tangible, and with markets that carry growth beyond Germany.
- New customer costs measured against customer value
- Creatives without risky health claims
- New markets with their own logic
From our work with buah+180 %ROAS in the NetherlandsFree audit for your food or supplement brand
FreeWe look at your account, feed and creatives and tell you honestly where the biggest levers are.
Reply within 24 hours
What makes food & supplements different
Four things food campaigns fail on
Consumables live from repeat purchases, and the advertising rules are tighter than in almost any other industry.
Repeat purchases decide
The first order is often barely profitable. Looking only at first-order ROAS means switching off too early or buying customers too expensively.
Strict advertising rules
Health-related claims are tightly regulated, and Google and Meta reject ads quickly. Creatives have to convince without promising too much.
Rising click prices
Competition is growing in the core market. More budget there often just buys more expensive clicks instead of new customers.
Subscriptions and bundles
Subscription, trial pack, bulk pack: each offer needs its own messages and targets, otherwise they take customers from each other.
The food year
January belongs to good intentions
This is what demand typically looks like for food, nutrition and supplements. Click a month to see what we do for you then.
Nov
Black Friday
What we do then
Bulk packs and subscriptions instead of discounts on everything. Calculate promotions on contribution margin.
What we do for food brands
Every channel with what food needs
The same channels as everywhere, but steered for customer value instead of the first order.
Case study
buah: three markets carrying revenue became five
Rising click prices in the core market, one market losing money, two not built at all. After five months of Google Ads with us:
+180 %
ROAS in the Netherlands
0.4 → 9 %
of revenue from the new markets
−57 %
cost per order in the Netherlands
Netherlands, five months compared with the previous year
- Budget+25%
- Revenue+251%
- ROAS+180%
- Cost per order−57%
Change over the five months since takeover compared with the same period the year before.
What we did
- 1Pulled budget back in the core market where it only bought more expensive clicks, and moved it into the markets with headroom.
- 2Rebuilt the Netherlands: feed, bidding targets and campaign structure aligned to the local competition rather than copying the German setup.
- 3Built France and Italy from the ground up, each with its own target and its own learning budget.
- 4Reviewed targets monthly rather than quarterly, because new markets swing hard in the first weeks.
D2C brands growing with us
FAQ
Frequently asked questions from food & supplement brands
Do you also work with supplement brands?
Yes. We work with food, nutrition and supplement brands, including buah across six markets. With supplements we pay particular attention to Google's and Meta's advertising policies.
How do you handle rules on health claims?
We write ads from the start so they comply with Google's and Meta's policies and agree risky claims with you. It does not replace legal advice, but it prevents most rejections.
Is advertising worth it if the first order barely makes a profit?
Often yes, if customers reorder. We work out with you what a new customer may cost and steer for that, instead of only for first-order ROAS.
Should we expand into new markets?
If your shop and shipping allow it, often yes. At buah, 9 percent of revenue came from new markets after five months, up from 0.4 percent. What matters is building each market with its own logic.
What does working together cost?
A fixed monthly fee based on scope and channels, not a percentage of ad spend. We give you the exact price after the free audit.
Contact
Give us 30 minutes inside your account.
No pitch deck, no five-meeting sales process. We look at your campaign structure and tell you where we see margin on the table. If it fits, we talk about working together.
- An honest assessment within 24 hours
- No sales pitch, no slide deck
- Account, data and documentation stay with you
What happens after you send it
- 1We get back to you within 24 hours.
- 2You give us read access to Google Ads and Merchant Center. Read only, nothing changed.
- 3Within five working days you get the audit in writing: the three biggest levers, what they can bring per month and a clear answer on whether a rebuild is worth it.
- 4The document is yours, even if you implement it without us. If you want, we walk through it together in 30 minutes.
No obligation · Confidential · Reply within 24 hours