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Mearchy
Services

Everything that makes Google Ads profitable. And nothing beyond it.

Six building blocks that interlock. You can book them individually, together they do considerably more.

Comparison Shopping Service

The same Shopping ads. Up to 20% more clicks for the same budget.

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Google Shopping & feed optimisation

Google Shopping is decided in Merchant Center, not in the campaign tab. We build product feeds segmented by margin, stock and return rate, giving Google the signals it needs for profitable bids. For stores with a few hundred to tens of thousands of SKUs.

  • Switch to a Comparison Shopping Service for lower click prices, without rebuilding campaigns
  • Title and attribute optimisation based on actual search queries
  • Custom labels by margin, stock, seasonality and return rate
  • Supplemental feeds and feed rules without a shop deployment
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Performance Max

Performance Max only performs as well as its structure allows. We split by contribution margin tier instead of category, exclude brand traffic and use scripts to surface which placements and search terms actually consume the budget.

  • Segmentation by margin and purchase probability instead of by category
  • Feed-only campaigns as a clean benchmark
  • Brand exclusions and placement exclusions maintained consistently
  • Scripts and reports that surface search terms, placements and asset performance
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Search & demand capture

In search every query counts on its own. We separate brand, generic and competitor strictly, give each its own target and use incrementality tests to find out how much of your brand revenue you really have to pay for.

  • Brand, generic and competitor separated, each with its own targets
  • Honest brand incrementality tests instead of gut feeling
  • Search term hygiene and a negative keyword system at account level
  • Ad copy built on your assortment strengths, not on filler phrases
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Demand Gen & YouTube

Once existing demand is captured, new demand has to be created. We build Demand Gen and YouTube so the effect can be measured: first-party audiences, geo lift tests and a structure that does not cannibalise Shopping and Search.

  • Audiences built from first-party data instead of interest clichés
  • Video and image assets in several lengths and hooks
  • Incrementality and geo lift tests for defensible answers
  • Clean interplay with Shopping and Search instead of cannibalisation
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Tracking & data quality

Smart Bidding optimises for the values it receives. We implement server-side tagging, Consent Mode v2 and enhanced conversions and pass Google the contribution margin per order instead of gross revenue. This is where every project starts for us.

  • Server-side tagging and enhanced conversions
  • Consent Mode v2 implemented compliantly and without data loss
  • Contribution margin instead of revenue as the conversion value
  • Offline conversions and return data fed back from your ERP
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Reporting & steering

A report that shows revenue answers the wrong question. We build dashboards on a contribution margin basis, per campaign, product group and new customer, with budget scenarios instead of a single number and alerts for feed errors or tracking outages.

  • Contribution margin per campaign, product group and new customer
  • Weekly short updates, monthly reviews with decisions instead of slides
  • Budget planning with scenarios instead of a single number
  • Alerting for feed errors, tracking outages and budget anomalies
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What we deliberately do not do

For all of the above we are happy to recommend partners we work with regularly.

Meta, TikTok and Pinterest ads
SEO and content production
Shop development and design relaunches
Contracts based on a percentage of ad spend

Contact

Give us 30 minutes inside your account.

No pitch deck, no five-meeting sales process. We look at your campaign structure and tell you where we see margin on the table. If it fits, we talk about working together.

  • An honest assessment within 24 hours
  • No sales pitch, no slide deck
  • Account, data and documentation stay with you

What happens after you send it

  1. 1We get back to you within 24 hours.
  2. 2You give us read access to Google Ads and Merchant Center. Read only, nothing changed.
  3. 3You get a written assessment with the biggest levers, and we walk through it together in 30 minutes if you want.

No obligation · Confidential · Reply within 24 hours

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