More margin out of every click.
We run Google Ads for online stores and D2C brands, from Shopping and Performance Max to Search. Data-driven, radically transparent and optimised for profit, not for pretty ROAS screenshots.
- An honest assessment within 24 hours
- No sales pitch, no slide deck
- Account, data and documentation stay with you
We look at your account, feed and tracking and tell you where margin is left on the table.
Brands scaling with us
The numbers we hold ourselves to
+38%
average increase in contribution margin within the first 90 days
€25M
Google Ads budget under management per year
40+
D2C and e-commerce brands served
9.2 / 10
client recommendation score
Where the money goes
Out of €100 in budget, rarely more than €30 works for new customers.
This is what the split looks like in most accounts we open for the first time. The rest is paid revenue you would have got without the ad.
Brand searches
28 %
Clicks from people who already typed your name. They look like strong ROAS in the report and bring almost nobody new.
Returning buyers
22 %
Existing customers who would have come back anyway. You pay for an ad on a decision that was already made.
Products without margin
20 %
Bestsellers with a thin contribution margin. They fill the revenue column and drain the account at the same time.
New, profitable customers
30 %
The part that actually carries your growth. In most accounts it is the smallest one, and nobody knows how big it really is.
Our job is to make the green segment bigger. Not the budget.
Schematic split from our account checks, not real account data.
The problem
Most stores are paying for revenue they would have got anyway.
After more than a hundred account audits, we keep finding the same four patterns. They rarely cost reach, they cost margin.
Brand traffic eats the budget
A large share of your reported ROAS comes from people searching for your own name. It looks great in the report and brings in almost no new customers.
Performance Max as a black box
Without clean asset group structure, feed segmentation and brand exclusions, the algorithm decides where your money goes. Usually wherever it is easiest.
Tracking that does not tell the truth
Consent mode, ITP, server-side gaps and attribution windows: when the data foundation wobbles, Smart Bidding reliably optimises towards the wrong target.
Revenue instead of margin in focus
ROAS ignores returns, cost of goods, shipping and payment fees. We hand Google contribution margins and steer towards the number that actually fills your account.
Services
One channel. Thought through to the end.
We are not a full-service agency. We do Google, at a depth that only pays off if you do nothing else.
Google CSS
The same shopping ads at lower click prices.
Every shopping ad runs through a comparison shopping service, and Google's own one is the default. Through ours the same ads run in the same places, simply cheaper to buy. Without rebuilding your campaigns.
How Google CSS worksIs this a fit?
We are not the right choice for every store.
So you can skip the call if it would not work anyway. Here is who we take on and who we turn down.
You are in the right place if
- you invest from around €15,000 a month in Google Ads
- you run your own online store and know your cost of goods
- you are ready to steer on contribution margin instead of ROAS
- we get access to store, feed and tracking, not just the ads account
We turn you down if
- your budget is well below that. A one off setup plus training serves you better
- you want Meta, TikTok and SEO from one place. We only do Google
- you are looking for an agency that executes what you specify
- your growth depends on the product or the margin rather than the channel
- Billing
- Fixed monthly fee, never a share of your ad budget
- Term
- Three months, monthly notice after that
- Account and data
- Yours from start to finish
Not sure an agency is the right route at all?
Agency, freelancer or AI comparedThe process
From audit to a growth system
Four phases, clear ownership, no surprises on the invoice.
Audit
We go through your account, product feed, Merchant Center and tracking in detail. You get an honest assessment, including when it says you do not need us right now.
Strategy
Targets, contribution margin model, account structure and a prioritised 90-day roadmap. Before the first click, everyone knows what we optimise for.
Rebuild
We rebuild instead of nudging: feed architecture, campaign structure, server-side tracking, asset production. All documented, all inside your account.
Scale
Weekly iteration, monthly review with you, budget shifted to wherever marginal contribution still holds up. Plus a dashboard you can read without us.
- Contribution margin passed as conversion valueDone
- Brand traffic excluded from Performance MaxDone
- Feed segmented by margin into five tiersIn progress
- Server-side tagging with Consent Mode v2Planned
How we work with you
We work like part of your team, not like a vendor.
No ticket queue, no waiting, no rotating contacts. This is what day-to-day with us looks like.
One fixed point of contact
One person runs your account for the entire engagement, from audit to scaling. No handover after kickoff, no junior just executing.
Direct line via Slack
We work in a shared Slack channel and are reachable there at any time. Questions, approvals and quick alignments happen directly, without email ping-pong.
Weekly or biweekly calls
A fixed slot in the calendar where we go through numbers, decisions and next steps. You pick the cadence that fits your team.
Integrated into your team
We plug into your existing workflows: shop team, marketing, leadership. With access to your tools and in your meetings when it matters.
Why Mearchy exists
I got tired of talking reports up …
… so now I do it myself.
That is why I started Mearchy in 2024. Not as another agency with account managers, weekly reports and a senior you never see again after the kickoff. But as an address for stores that want to know what is actually left at the end of the month. I look at every account myself, rebuild it myself and run it myself.
What I hold myself to
- Margin over revenue. ROAS is a number for slide decks, not a target.
- You hear from me what is not working, before you see it in the numbers.
- Few clients, so I know your account by heart.
- If I see no lever, I say so in the first call.
Case studies
Results, not activities
Different starting points, the same order: fix the data first, then the structure, then the budget.
FAQ
Before you ask
What ad budget do we need for this to make sense?
Our model works from roughly €15,000 in monthly media spend. Below that we honestly recommend a one-off setup plus training instead of ongoing management. We are happy to advise on that too.
How do you price your work?
A fixed monthly retainer based on account size and complexity, optionally with a performance component tied to contribution margin. We deliberately do not take a percentage of ad spend. That would create the wrong incentive.
What is the minimum term?
Three months, because a rebuild plus one full learning cycle cannot produce reliable answers any faster. After that, monthly.
Do you also run Meta, TikTok or SEO?
No. We do Google: Search, Shopping, Performance Max, Demand Gen and YouTube. For other channels we are glad to recommend partners we work with regularly.
Who owns the account and the data?
You do, always. We work inside your Google Ads account, your Merchant Center and your GA4 property. If we part ways, everything stays with you, documentation included.
How fast will we see results?
First structural effects typically within two to four weeks. Reliable statements about profitability after one full learning cycle of around eight weeks.
Contact
Give us 30 minutes inside your account.
No pitch deck, no five-meeting sales process. We look at your campaign structure and tell you where we see margin on the table. If it fits, we talk about working together.
- An honest assessment within 24 hours
- No sales pitch, no slide deck
- Account, data and documentation stay with you
What happens after you send it
- 1We get back to you within 24 hours.
- 2You give us read access to Google Ads and Merchant Center. Read only, nothing changed.
- 3You get a written assessment with the biggest levers, and we walk through it together in 30 minutes if you want.
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